Technical SEO: The Foundation of Search Visibility
While content and backlinks get most of the attention, technical SEO is the foundation that makes everything else work. Without a technically sound website, even the best content won't rank.
Core Web Vitals
Google's Core Web Vitals remain a critical ranking factor. The three metrics you need to optimise:
- Largest Contentful Paint (LCP): Should occur within 2.5 seconds. Optimise images, use CDNs, and implement lazy loading.
- Interaction to Next Paint (INP): Keep under 200ms. Minimise JavaScript execution time and optimise event handlers.
- Cumulative Layout Shift (CLS): Keep below 0.1. Set explicit dimensions for images and embeds.
Structured Data Implementation
Schema markup helps search engines understand your content. Key schemas to implement include Organisation, Article, Product, FAQ, and BreadcrumbList.
Crawlability & Indexation
Ensure search engines can efficiently crawl and index your site by maintaining a clean XML sitemap, proper robots.txt configuration, and logical internal linking structure.
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